Eco-Logic: our range of luxury packaging with sustainability at the heart of the design
Within luxury packaging, there’s a misconception that sustainability cannot go hand in hand with premium quality. In fact, luxury brands are exceptionally well-positioned to deliver sustainable products and packaging – not least because consumers within this sector are willing to pay more.
This is Eco-Logic, from GPA Global.
Butterfly
Leaf
Peacock
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Here at GPA, we’re always looking for ways to operate more sustainably, and to help our clients achieve their sustainability goals. For our latest project, we’ve created a new range of biodegradable packaging made from molded pulp to demonstrate our capabilities within the luxury cosmetics sector.
The first pack in our range is Butterfly, a container box designed to store multiple cosmetics items.
We used wet-press technology to craft the moulded pulp insert for this telescoping pack. In brief, this means that we applied wet pulp to heated moulds, where it was pressed and dried, resulting in superior dimensional accuracy and an exceptionally smooth finish that evokes the look and feel of thermoformed plastic. Unlike thermoformed plastic, however, this material is 100% compostable.
We wrapped the exterior of our Butterfly pack in black paper, embellished with a pink and gold floral design. Further embellishments include gold foil piping around the edges of the lid and a pattern of spot UV butterflies, which continues onto the base of the pack.
All inks used on this pack are sustainably made from soybeans. Compared to traditional petroleum-based ink, soy-based ink is accepted as more environmentally friendly. The adhesives are all white glue, which is water-based, and all foils are recyclable.
Upon lifting the lid, the user is presented with the complex inner fitment, which is topped with a layer of gold card and can hold a variety of cosmetic products. On the inner face of the lid, we added aluminum transfer paper embellished with the same butterfly pattern as the exterior. Unlike regular silver cards, this transfer paper isn’t coated in a polypropylene film, which means it remains 100% biodegradable.
This eco-friendly cosmetics packaging is the ideal solution for gift sets, influencer kits, and limited-edition product launches.
