GPA Global Invests in Entertainment Talent with Launch of Dedicated Packaging and Production Division
New California-based division combines entertainment, wellness and physical brand experience expertise as consumers seek more meaningful connections beyond the screen
Investing in specialist entertainment talent
Connecting entertainment and wellness
From packaging manufacturer to physical production partner
California, USA – 03 August 2026 – GPA Global has expanded its specialist entertainment capabilities with the launch of a dedicated Entertainment Packaging & Production Division, supported by significant investment in talent from the music, entertainment, creative production and packaging industries.
Based in California, the new division brings together decades of premium entertainment packaging expertise with capabilities spanning structural design, production engineering, Out-of-Home production, experiential activations, environmental graphics, artwork adaptation and production consultancy.
The division is led by John Barker, President and General Manager of GPA Global’s Los Angeles operation, who has more than two decades of experience across entertainment, health and beauty, luxury packaging, print production and physical brand experience.
During his career, Barker has led creative packaging and production businesses including WestRock, ASG, Midnight Oil and Spark, supporting brands such as Disney, Netflix, Activision, L’Oréal, Coty and Warner Music.
GPA Global has also invested in a highly specialized team with extensive experience in creative direction, structural design, pre-press, color management, engineering, sampling and complex production. Collectively, the team has delivered premium vinyl packaging, collector’s editions, box sets and limited-release products for major and independent music labels, artists and entertainment companies.
These projects frequently combine multiple materials, specialist finishes, complex structures, hand assembly and exacting color standards. They must often be delivered under strict confidentiality and against immovable global release dates.
“Entertainment is an unforgiving training ground,” said Barker. “Artists, creative teams and fans notice every detail. The product must represent the original vision faithfully while also working structurally, commercially and at scale.
